Founded in 2014, SOFEA is a dedicated charity with two key missions: providing essential education, employability, and well-being programmes for vulnerable young individuals, and combating food insecurity. Their dual approach addresses the challenges faced by disadvantaged youth while also tackling local food poverty and excessive food surpluses. With centres in Didcot and Milton Keynes and a growing team of over 30 employees, SOFEA has positioned itself as a pivotal player in its sector.
SOFEA faced a pressing need to cultivate direct corporate relationships. Their objectives were twofold: to secure funding for their transformative projects and to enhance the support offered to young individuals and the broader community. Up to this point, the relationships SOFEA had fostered were primarily through third-party sources. While valuable, SOFEA sought more direct corporate engagement to build an in-house sales and innovation team committed to expanding these relationships.
The introduction of Daniel, founder of Halo Sales Management, through Vistage—a business networking group—was the turning point. However, what truly set Daniel apart was not just the introduction but his deep expertise in the B2B sales market and a proven track record in building successful sales funnels. This made SOFEA confident in engaging with Halo Sales Management.
Halo Sales Management began by crafting a meticulous sales process tailored to SOFEA’s unique requirements. The strategy was anchored in a crucial realisation: corporate volunteering could serve as a powerful draw for companies aiming to enhance their environmental, social, and corporate governance (ESG) and corporate social responsibility (CSR) policies.
Daniel and his team identified prominent local businesses and initiated volunteer days. These days were not just opportunities for corporations to offer their services but also a chance to align closely with their social responsibility goals. This approach resulted in a win-win situation: businesses could showcase their commitment to ESG/CSR, while SOFEA experienced a surge in corporate interest and support.
The results were transformative. From building an effective prospecting list to launching an awareness and interest campaign targeting local businesses, Halo Sales Management turned vision into reality. Corporate entities displayed keen interest and actively participated in volunteering days. A significant milestone was SOFEA’s ability to secure funding from a globally renowned corporate entity.
This collaboration exemplifies Halo Sales Management’s unparalleled ability to understand and reshape the B2B sales landscape. For mission-driven organisations like SOFEA, Daniel and his team offer a hands-on approach that delivers tangible results. Their expertise lies not just in crafting effective sales processes but in truly understanding the essence of a business and catalysing growth even amidst challenges.
In the words of Richard, the CEO of SOFEA: "Daniel Bagguley's expertise was a game-changer for SOFEA, adeptly building a sales pipeline that bolstered our fundraising from corporations. His transfer of skills, professional diligence, and extensive experience significantly upskilled our sales and marketing teams. His commitment went beyond our expectations, leaving us with a robust and confident sales function. His ongoing support post-engagement is a testament to his dedication. I wholeheartedly recommend Daniel for his exceptional adaptability and clear strategic vision."
For those seeking transformative change in their sales and business development efforts, Halo Sales Management stands as a beacon of excellence and innovation.