Halo Sales Management, an expert business consultancy, recently partnered with Leftover Currency Ltd to create a structured sales approach that has led to significant increases in sales revenue and sustained business growth.
Based in Datchet, Berkshire, and Wickford, Essex, and operating across the UK and Europe, Leftover Currency Ltd specialises in exchanging foreign currency coins and banknotes. The company had established a solid customer base over the years but was grappling with the challenges that come with rapid expansion. The leadership at Leftover Currency found it increasingly difficult to manage both new and existing opportunities effectively.
With the company’s growth, the owners needed a robust sales and business development strategy to convert leads and opportunities into successful business outcomes. However, they struggled to dedicate the necessary time and resources to craft an effective sales strategy.
Halo Sales Management (formerly Leads 2 Lunch) began by conducting a comprehensive analysis of Leftover Currency’s existing sales process, identifying areas where improvements and support were needed. Recognising the unique value proposition of the company, Halo’s lead consultant, Daniel, collaborated closely with the leadership team to pinpoint their ideal customer profile.
Armed with this understanding, Halo Sales Management developed a structured sales approach that included a comprehensive sales process and a targeted outreach strategy. This strategy featured clear steps for identifying and qualifying leads, nurturing them through the sales funnel, and successfully closing deals. The outreach efforts combined online and offline marketing tactics aimed at reaching the company’s target audience effectively.
Over an initial three-month engagement that has evolved into a long-term partnership, Halo Sales Management provided Leftover Currency with an efficient sales operation. This partnership has allowed the company to focus on its core offerings without the substantial costs associated with building and maintaining an in-house sales force.
The impact of the new sales approach was both immediate and significant. Leftover Currency Ltd experienced a 27% increase in sales revenue in 2022/23 after implementing the new strategy. The company’s customer base also saw substantial growth during this period.
"Within days of Daniel joining our business as a consultant, we saw a significant uplift in sales. Daniel identifies the opportunities for growth and helps the business hit targets and then stretch targets. Signing up new customers, closing deals, and charting out the business development strategy—Daniel comes with a lot of experience in all of these," said Mario Von Poppel, CEO of Leftover Currency Ltd, reflecting on the ongoing partnership with Halo Sales Management.
The structured sales approach developed by Halo Sales Management not only boosted Leftover Currency’s sales revenue and growth but also provided a clear, sustainable path forward. With a well-defined sales process, a precise target market, and a sales team equipped with the necessary skills and tools, Leftover Currency Ltd is well-positioned for continued success.
The partnership between Leftover Currency Ltd and Halo Sales Management continues to thrive as part of an ongoing support relationship. This collaboration demonstrates the enduring value that a structured sales approach, coupled with expert ongoing support, can bring to a business seeking to grow and succeed in a competitive marketplace.
Halo Sales Management specialises in helping companies grow their revenue and achieve long-term success. With a proven track record of developing structured sales approaches, the company identifies opportunities for growth and helps businesses not only hit their targets but exceed them. With expertise in sales training, marketing, and business development, Halo Sales Management provides tailored solutions to businesses of all sizes and across various industries. Whether a company is looking to increase sales revenue, reach new customers, or develop a targeted outreach strategy, Halo Sales Management is there to provide ongoing support and partnership.