Leftover Currency

Halo Sales Management Helps Leftover Currency Ltd Increase Sales Revenue and Achieve Sustainable Growth with a Structured Sales Approach

‍

Client Overview

‍
Leftover Currency Ltd, based in Datchet, Berkshire & Wickford Essex, operates across the UK and Europe, specialising in the exchange of foreign currency coins and banknotes that are no longer in circulation. While the company had a well-established customer base, rapid growth was making it difficult for the owners to manage both new and existing opportunities effectively. This is when they sought the help of Halo Sales Management to optimise their sales processes and ensure continued expansion.

‍

Challenges

‍
Despite its success, Leftover Currency Ltd faced challenges that many growing businesses encounter:

• Overwhelmed by Growth: Rapid expansion left the company struggling to manage new opportunities alongside existing customers.
• Lack of a Structured Sales Process: The company lacked a clear sales strategy and struggled to convert leads into long-term clients.
• Target Market Uncertainty: The business needed help in refining its target market and creating focused, impactful outreach strategies.

‍

Halo’s Solution

‍
Halo Sales Management, led by Daniel Bagguley, started by conducting a comprehensive analysis of Leftover Currency Ltd's sales processes. The goal was to identify gaps and inefficiencies that were hindering the company’s ability to capitalise on opportunities. After understanding their unique value proposition and target audience, Halo implemented the following solutions:

• Development of a Clear Sales Strategy: Halo designed a structured sales approach that provided the company with a well-defined target market and comprehensive outreach strategy. The strategy included clear steps for lead identification, nurturing, and conversion.
• Targeted Outreach Strategy: Combining both online and offline marketing tactics, Halo developed an outreach campaign aimed at engaging Leftover Currency’s ideal customer base. This resulted in a refined pipeline that was better aligned with the company’s growth objectives.
• Sales Team Training: Halo provided training to the sales team, helping them to adapt to the new process. The team was equipped with effective sales messaging, scripts, and techniques to better engage with prospects and close deals.

‍

Results

‍
The impact of Halo’s structured sales approach was immediate and substantial. Over the course of the partnership, Leftover Currency Ltd experienced:

• 27% Increase in Sales Revenue: The implementation of the new sales strategy directly led to a significant increase in revenue within the first financial year (22/23).
• Substantial Growth in Customer Base: The company saw a dramatic surge in new customers, further solidifying its market presence.
• Optimised Sales Processes: With a clear target market and structured approach in place, the company is now more efficient in converting leads into loyal customers.
• Long-Term Partnership: Leftover Currency continues to benefit from Halo’s ongoing support, leveraging the expertise provided to sustain growth and improve internal processes.

‍

Client Testimonial

‍
"Within days of Daniel joining our business as a consultant, we saw a significant uplift in sales. Daniel identifies opportunities for growth and helps the business hit targets, then stretch beyond them. Signing up new customers, closing deals, and charting out the business development strategy—Daniel excels in all of these," says Mario Von Poppel, CEO of Leftover Currency Ltd.

‍

Conclusion

‍
The structured sales approach developed by Halo Sales Management not only helped Leftover Currency Ltd increase revenue but also provided a long-term growth strategy that continues to yield positive results. The collaboration highlights Halo’s expertise in sales optimisation and their ability to create sustainable, measurable growth for their clients.

If your business is facing challenges in managing growth or developing an effective sales strategy, Halo Sales Management can help. Our tailored solutions are designed to maximise revenue, streamline processes, and deliver long-term success.